Internet business and e commerce Essay Example | Topics and Well Written Essays - 3000 words

Internet business and e commerce - Essay typesetters caseSome sites appeared to be stark and uninviting while opposites were warm and welcoming. The online selling world really represents a radical departure from traditional selling methods and although a relatively new selling model for around businesses, it appears as though the online store is the way of the future (Pellet 1996).Companies wishing to harness the power of the internet mustiness be able to target their audience effectively while presenting an attractive, accessible and simple to use online shopfront through which products can be market, advertised and sold. Sites which used a variety of color are naturally the ones that flock are most drawn to. Some sites appear uninviting and therefore unappealing and the symbol one presents on a homepage plays an important role in attracting nodes. While determining customer preferences whitethorn be difficult to gage, some website features are sure to attract customers mor e so than others. Pop-ups, running advertisements and other distracting features will probably do more to dissuade as opposed to reassure a customer interested in making an online purchase. From a personal perspective, I was drawn to sites in which photos of smiling people present this made me instantly more comfortable and ready to shop Sites that appeared to be user hail-fellow and easy to navigate (with readily available hyperlinks to move from one section of the site to another) rated super on my list and sites that used proper English as well as catchy phrases to attract my perplexity where also positively received. Sites which I had an immediate aversion to where sites in which the photos appeared to be distorted, they were too busy or if pop-ups immediately distracted my vision.Pop-ups, distracting advertisements, poorly positioned and distorted photographs, as well as unenticing language rank highly as the most distracting aspects