Individual report on the social marketing campaign (summative) and Essay

Individual report on the social marketing campaign (summative) and sort out presentation on a social marketing campaign (summative - Essay ExampleNon smokers are in addition affected through passive smoking as they will be exposed to the risk of inhaling tobacco plant substances from the smokers. Thus, everyone has a responsibility to promote safe health among all the people. As such, this reflective report is chiefly concerned with reviewing the following apprize role of social marketing campaign in influencing demeanor channel towards smoking. The report seeks to critically discuss the main factors that can influence a successful social marketing campaign. In rough instances, social marketing campaigns fail to achieve their objectives given that the marketers will overlook some of the important aspects that can lead to behaviour intensify towards smoking. Thus, the main weakness in the presentation of the brief above is that it did not meet the criteria of implementing a successful social marketing campaign and it is going to shell out the necessary procedures that can be taken in hunting lodge to design and implement an perfumeive colloquy campaign. Why social marketing? Social marketing is very effective in promoting behaviour change through the use of communication campaigns. ... gn is a purposive attempt to inform, persuade, or motivate behavioural changes in a well defined and big(p) audience generally for non commercial benefits to the individuals and society at large by means of organised communication. Tobacco smoke produces chemicals that can flow to every part of the consistence but the immediate effects of these chemicals may not be readily visible to the human eyeball in a short period of time which is the reason why some of the smokers end up developing what is termed cognitive dissonance. This is a situation whereby the smokers will find solace in the fact that they contain been smoking for a long period but have never experien ced illnesses related to this worst habit (Rice &Atkin 1989, as cited in McQuail 2000). However, the media play an important part since the campaign is intended to change the behaviour of the targeted audiences. In this particular case, there is need for the group to take into consideration the theories of communication and the media in order to successfully implement the anti tobacco smoking campaign. For instance, the agenda setting theory in the media posits to the effect that the repeated conveyance of the message will be setting an agenda for the public (McQuail, 2000). In around cases, there is need for the marketers involved in the social marketing campaign to target the opinion leadership since these have greater influence on the behaviour of the targeted audiences. Individuals are more likely to be influenced by people who are similar to them while at the same time they will be sensed as more trustworthy than the strangers. Peer education which derives from this theory is effective in combating this particular task whereby it can be noted that a particular group of targeted audience is likely to be influenced